Salesletter Headline: How a 1930′s Author Increased Sales by 2400%!How a 1920′s Author Increased Sales by 2000% Using a Headline
We all know that sales letter headlines are critical to success. But just how critical are they? Is it possible that a headline can impact sales dramatically? Can it increase or even decrease sales significantly?
The answer is a resounding “yes“.
So what is a Headline?
In case you are curious, a headline is a short sentence used to capture a reader’s attention.They’re normally found at the top of newspapers to increase circulation. It’s a very important part of the process that can increase sales exponentially.
“Boost sales you say?“
Yes. A well written sales letter headline has the potential to boost sales dramatically if used correctly. In this example, we will use the data from a very popular writer in the 1920′s and 1930′s. A simple test was begun by the writer. You see, he had already written one book that sold quite a few products.
What he devised was brilliant!
The author continued to republish the writing in seven different names, or as we call it these days….headlines. It was a scientific test to see if the headline or title of a book could impact sales.
To compare this to recent times, imagine if a popular author such as Seth Godin decided to republish a book with a different name. What if he tried selling “Purple Cow” with a different name such as “Orange Moose”. How would this impact the final result on sales?
Well, The Results were Amazing!
The 1930′s author ended up using 7 different headlines ranging from short and non-descriptive to longer and detailed. The longer, curious headline ended up with a 2400% increase in sales over the short, non-descriptive headline. Quite simply from a tiny test.
Are you Testing New Headlines to Increase Sales?
Here’s the easy lesson. If you are not using various headlines and seeing their impact on sales…then you will most likely lose a lot of sales. Sales letter headlines play a huge role in the decision making process. Please do not let this go to waste.
To find out more about the 1930′s author and his amazing headlines, please visit http://www.simplecashmethod.com
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