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Perhaps one of the most overlooked aspects of search engine optimization is keyword research.

You almost certainly have seen an online ad sometime in your life from a company saying it will guarantee you top-10 placements for your keywords in Google, Yahoo, etc. Not every keyword can be in the top 10 in search engine listings, if you stop and think about it. Let’s just say that you decide you want a guaranteed top-10 placement for the keyword Pepsi, and you contact one of those agencies to make the request. A quick Google search shows that there are more than 30 million Web sites indexed for that keyword. If any 11 of those 30 million companies placed orders with the top search engine optimization firms in the world, at least one of the guarantees could not be delivered because there are not 11 slots in any top 10.

That’s one of about 30 million reasons why keyword research is important. If your site is about Pepsi, you have to know going in that if you want people to find you in the search engines, they are going to have to go through about 3 million pages of Google results to find you. Consider the fact that the vast majority of people don’t make it past the first page or two, and you understand why successful companies that can get your site correctly optimized for search engines are in high demand.

One way to deal with the Pepsi problem described above is to decide on a more narrow focus for the Web site. If you decided to do a site on the Pepsi logo, instead of just Pepsi, a check of Google shows that there are 222,000 sites indexed for the keyword phrase Pepsi logo, for example. While it is not a sure thing by any means, your chances of achieving a first-page rating increased by 135 percent. There are 14,400 sites indexed in Google for the keyword phrase Pepsi logo redesign, if you would decide to take the focus-narrowing process one more step. Your chances for a first-page ranking just improved by another 15 percent by doing so.

At OurNewsCafe.com, we solve these problems for our clients by finding the keyword niche that works best for what you are trying to achieve with your site and your online marketing. Another very important step in the process is to investigate and find out just how many people are searching online for the targeted keyword or keyword phrase. We discovered that there are very few searches for the keyword phrase Pepsi logo redesign in any given month, so a first-page ranking for that phrase still may not generate enough clicks and page views to accomplish your goals, in this case.

OurNEWSCafe.com exists to take care of all of those keyword research related issues for you so you can do what you do best: run your business.