There are thousands of viral marketing products and tools available on the internet. But, you may want to be careful which ones you select. You do not want your IP address to be tagged as one that sends out spam.  Here’s how to avoid that.

First, do you have a good product or service?  Will customers be satisfied and recommend your products or services to others?  If not, then viral marketing products will not work for you. 

The dynamic operating behind this type of campaign is that when people have a great experience online, they “tell” up to twelve others about it.  That’s according to the Opinion Research Council. 
Now, if the experience is a bad one, they will be even more inclinded to tell 12 people or more about it. Certain people will also go further and even publish online reviews. When people have a bad experience, remember that they will often want to share their “pain” with others, especially if they are mad or outraged.

The main thing is that you want to ensure that most of your clients will be highly satisfied. You will never be able to make everyone happy, but you should try your best. 
If one person tries your product and tells 12 friends, they will tell 12 other friends and so on.  That’s how the virus spreads.  Some people say that you cannot make this virus happen, that the product must be good enough to create it.  That may be true, but viral marketing products are still useful.

Your goal may simply be to increase your contacts and make people aware of the services that you offer, without sending out hundreds or thousands of e-mails every day. That is an example of one of the services that some of the better businesses will provide.  They make keeping in contact with your current customers easier.  They also encourage your customers to share this information with their friends.  In doing so, they collect more e-mail addresses and that’s what starts this type of “good” virus.

It’s not spam, because the only people that get these emails are those that have opted-in or those whose friends have suggested it to them. There are many free services available, and like anything, the value is questionable at best. If the email is never going to make it into a person’s inbox, only a spam folder, there is no point in sending it? If the service is free, it may just amount to a big waste of time, which in effect is a waste of money.

If you are similar to most business owners, time is money.  There are some viral marketing products that are worth the money and save you time.