A Website Survey – No Beating Around the Bush
There are ample tools available to a webmaster to enable them to analyse website traffic and monitor the number of visitors, see what web pages have been accessed and even the length of time visitors spend accessing the website.
However, despite the vast amount of detailed information that can be collected what will always be missing is information that will tell the webmaster what the visitor was thinking. Did they like the site? Was the layout easy to understand or just plain confusing? Was the website easy to use and did they find the information they wanted?
A website may be generating sales but why are there some people that are visiting the website and not buying anything? Was it because they didn’t like what was being offered or they couldn’t find what they wanted?
Using online surveys webmasters have a simple and accurate method of answering these types of questions. Direct feedback from the website visitors cuts to the chase, no need to guess, just ask the visitors themselves how they found the site and if they found what they were looking for.
With an online survey webmasters can find out:-
- How often do people visit the website?
- How did they find the website?
- Is it for business or pleasure that they are interested in the website?
- Were they able to find the information they were looking for?
- How easy did they find navigating the website?
- Would they recommend the website?
A good website survey will be brief and will gather information that once analysed will provide valuable information to help improve the website.
An alternative to a more traditional customer survey would be to ask just one or two questions at strategic points. One example would be to ask visitors at the end of the registration process if they found the procedure quick and easy; another example would be after ordering an item the customer could be asked if they found the ordering procedure and payment methods to their liking. To avoid regular visitors from being asked every time they visit, the website can be configured so that they are only asked once.
Website surveys take the mystery out of working out what visitors think of a website and using Online Survey Software they are quick and easy to design and once implemented will really become the webmaster’s assistant.
To see a sample website survey please follow the link: Sample Website Survey
Brilliant, Andrew. I love surveys, both for the info they create and I enjoy filling them in too!
Enjoy the journey.
Mandy
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